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What is Semrush

SEMrush is a platform that offers marketing tools and used for keyword research, for the study of online ranking data, search volume and costs of CPC campaigns

the company was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov is based in Boston and started out as a search engine positioning tool before the adoption of the SaaS model

the SaaS model is a cloud computing service in which the manufacturer makes its software available via an internet connection


SEMrush provides tools to perform website audits, lead research, keyword research and other data that aid search engine rankings and digital marketing

the platform’s best-known customers are: eBay, Quora,, HP (Hewlett Packard entreprise) and BNP Paribas

to date the company has 980 employees

CEO:Oleg Shchegolev and Dmitry Melnikov
Sector:Digital Marketing
Products:Website optimization

What is SEMrush used for?

SEMrush is an SEO software that helps companies to do digital marketing and in particular to optimize SEO

campaigns and not just companies, if you are creating your blog and you intend to make it work then you should consider professional software with SEMrush

Semrush functions are:

  • Optimization of websites for search engines
  • Blog optimization for search engines
  • competition analysis
  • keyword research
  • PPC campaigns
  • competitor analysis
  • website audit
  • search intent analysis

SEMrush Academy

SEMrush Academy is SEMrush’s online academy offering courses organized by international professionals such as Brian Dean, Greg Gifford, Eric Enge

this academy allows you to take online courses and receive a SEMrush certification upon passing the related exams all for free

the certification validates your knowledge on the different digital disciplines available and certifies your knowledge and use of SEMrush tools

How to use SEMrush for free?

SEMrush is a complete platform with only one drawback: its price

the basic plan starts at $90 per month and this is a considerable amount of money

to overcome this problem, what they can advise you is to try the free 7-day version

there is a 7-day free trial where you can try the platform in its entirety and test the power of SEMrush tools at 100% and then decide whether to subscribe to the paid version

if after 7 days you still have doubts

what I recommend is to use the limited version of SEMrush

the limited version is completely free and allows you to evaluate and analyze your website (you are entitled to the analysis of only one owned website) and to have a limited number of 10 searches per day

SEMrush pricing

Tariff plan ProGuruBusiness

Here is the list of SEMrush 3 pricing plans:

  • Pro: $199.95 / month ($99.95 / month with annual plan);
  • Guru: $229.95 / month ($191.62 / month with annual plan);
  • Business: $449.95 / month ($374.95 / month with annual plan).

for information, I invite you to consult the SEMrush pricing page -> SEMrush pricing plan