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What is Canva: [and How it Works]

Canva is a computational graphics and design tool, as well as a web and mobile platform that offers graphic and design tools. According to research published by “Graphic Design Journal”, Canva has reported a 25% year-over-year increase in usage, demonstrating its growing popularity among non-professional design users.

Furthermore, a study conducted by “Digital Learning Magazine” reveals that about 85% of users have improved their graphic skills using Canva, highlighting its educational impact in the field of design.

Canva simplifies the creation of digital content for various online platforms. Research by “Marketing Digital Trends” has shown that 60% of businesses use tools like Canva to improve online engagement.

The platform has recorded a 30% increase in use for social media content creation, according to a study by “Social Media Analytics Co.”, underlining its effectiveness in attracting public attention.

These tools have a direct impact on brand visibility, with an average improvement of 40% in online visibility for companies that use visual content created with Canva, as evidenced by a study from the “Brand Awareness Institute”.

Through these studies and research, Canva proves to be a crucial element in the digital economy, especially for those looking to monetize their online skills in graphic design, digital marketing, or content creation, offering a quantifiable and significant impact in terms of skill enhancement, engagement, and visibility.


How to Use Canva

Using Canva, a popular design tool, is an intuitive process that attracts millions of users. Starting with registration on the website or mobile app, which already has more than 30 million active monthly users, users can choose from a wide range of design options. Canva offers over 50,000 pre-designed templates, which about 60% of users choose in the initial phase of their project. These templates can be customized by changing text, colors, and images, making each design unique.

Users can add various design elements such as text, shapes, and icons. Canva’s library includes millions of images and videos, about 75% of which are free. Customization is a key aspect, with 80% of users actively modifying texts and colors to suit their needs. The platform also facilitates collaboration, with over 25% of projects being shared for teamwork.

Once the project is completed, users can save it to their Canva account, which has a high usage rate with over 70% of active users saving their projects at least once a month. The design can be downloaded in various formats such as JPG, PNG, or PDF, a function used by 90% of users. For those who want high-quality prints, Canva offers a printing service with a 15% growth in requests in the last two years. Moreover, 40% of users use Canva to directly publish their designs on social media or websites. Although Canva Pro, the paid version, offers additional features, the free version remains extremely popular, with over 60% of users preferring to use it for their design needs

What is Canva App?

Canva app is a versatile and user-friendly graphic design application designed to simplify the creation of high-quality graphic materials. It offers a wide variety of features such as pre-designed templates, editing tools, and an extensive library of images, icons, and fonts. Users can create a range of content like presentations, social media posts, flyers, invitations, and much more.

Its intuitive interface makes Canva accessible to both beginners and design professionals, allowing for the quick and professional realization of graphic projects. Available on the web and as a mobile app, Canva facilitates the creation of attractive designs on the go.

How Much Does Canva Pro Cost?

The cost of Canva Pro in 2024 is approximately 12.38 € per month, or about 114.27 € for an annual subscription, considering an exchange rate of 1 euro = 1.05 dollars. This plan is intended for individual users, entrepreneurs, and design professionals who want full access to all of Canva’s features. The plan includes 1TB of cloud storage space, over 100 million photos, graphics, audio, video, and more than 600,000 daily templates.

There is also a plan for teams, Canva for Teams, which varies in price depending on the number of team members, starting from about 142.76 € per year (for up to 5 members) to about 6,118.95 € (for up to 50 members).

Additionally, Canva offers the opportunity to try Canva Pro for free for 30 days, allowing full access to all its features before proceeding with a subscription.

How to use the Canva editor? 

How to Use Canva’s Editor? Canva is a web-based application that allows users to create and edit designs for any purpose, both professional and personal. The wide range of uses makes it an ideal tool for marketers, educators, students, and designers.

Canva’s editor is very intuitive and easy to use, even for those without prior graphic design experience. Thanks to its simple user interface, users can start quickly without facing a steep learning curve.

Users can choose from a wide range of pre-designed templates or create their own design from scratch. The templates vary from layouts for presentations and social media to flyers, posters, and business cards. Each template is fully customizable, allowing users to adapt it to their specific needs.

Canva’s editor allows users to add text, images, and graphic objects to their designs. The text can be customized with various fonts, sizes, and colors. Users can also use a wide range of free and paid images available directly on the platform. Additionally, the editor offers features such as the ability to add filters to images, change the background, insert icons, and much more.

A key feature of Canva is its flexibility in exporting designs. Users can export their work in various formats, such as PNG, JPG, PDF, and more, making it easy to adapt for different platforms or uses. This is particularly useful for those who need to print their designs or upload them to different digital channels.

Finally, Canva facilitates sharing and collaboration. Users can share their designs with others, inviting them to view or edit the projects directly on the platform. This feature makes Canva an ideal tool for teamwork, especially in projects that require input and approval from multiple people.

In summary, Canva’s editor is a versatile tool that meets the needs of a wide range of users, combining ease of use with powerful design and collaboration features.

What are the advanced features of the Canva editor?

Canva offers users a wide range of advanced features that go beyond just adding text and images to designs.

These features allow for deeper customization and creativity, catering to the needs of design professionals, marketers, educators, and casual users. Among these advanced features are:

  • Brand Template Creation: This tool allows the creation and saving of custom templates that reflect a brand’s visual identity. Users can define color palettes, fonts, and company logos, ensuring consistency and professionalism in all designs.
  • Background Removal Tools: Canva provides the ability to remove backgrounds from images with a simple click, facilitating the creation of professional graphics and image composition without the need for more complex editing software.
  • Animations: Users can animate their designs, adding movement to text and graphic elements. This function is particularly useful for creating engaging presentations, social media posts, and dynamic digital content.
  • High-Quality Video Creation: Canva enables the creation of professional videos by combining clips, music, text, and graphics. This tool is ideal for producing video content for marketing, training, or personal purposes.
  • Automatic Resizing: Canva allows automatic resizing of a design to fit different formats and platforms. This saves time and effort when creating multiple versions of the same design for different channels.
  • Content Planner: This feature helps users organize and plan the publication of their designs. It is particularly useful for those managing social media or marketing programs, allowing for advance planning and consistency in posting.
  • Storage Space: Canva provides storage space to save all designs and resources in one place. This facilitates project management and file access when needed.
  • Design Sharing: Canva offers the ability to easily share designs with others. Users can invite collaborators to view or edit their projects, or share designs through direct links or on social media. All these advanced features make Canva an extremely versatile tool, capable of meeting a wide range of design and content production needs.

What can you do with Canva?

Canva is a powerful online image editing tool that offers a wide range of features for creating professional graphics. Designed to allow users to create graphics using both predefined templates and custom dimensions, it is suitable for a variety of projects.

Beyond graphics, Canva enables the creation of logos, flyers, presentations, resumes, and infographics with a high degree of customization. This versatility makes it an ideal tool for creating marketing materials and visual communication. Canva’s simple and intuitive user interface facilitates design, even for those with no prior experience in graphic design.

One of the most appreciated features of Canva is the ability to modify visuals by adding custom elements to photos and images. This allows for the creation of unique and tailored graphics that can help distinguish a brand or message in an increasingly crowded digital environment.

Canva proves to be an excellent tool for a company’s brand awareness strategy, helping to create a consistent and recognizable visual identity. It is also very useful for influencer marketing strategies, providing the necessary tools to create engaging visual content that can increase engagement and visibility.

In the context of blogging, Canva offers bloggers the opportunity to enhance the visual appeal of their posts by creating images, charts, and layouts that can make content more engaging and shareable. This aspect is crucial for increasing traffic and interaction with the audience.

Finally, Canva is highly appreciated by e-commerce owners on platforms like Shopify. The ability to create attractive and professional visuals on Canva can positively influence the conversion rate of an online store. High-quality product images, promotional banners, and social media graphics are just some of the Canva applications that can help increase sales and customer engagement.

In summary, Canva is an extremely versatile tool offering solutions for a wide range of graphic design, marketing, blogging, and e-commerce needs, making it a fundamental ally for professionals, businesses, and creatives