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What is Blogger: [The Free Platform]

what is blogger?

Blogger is a blogging platform owned by Google that allows the creation of a blog for sharing textual and multimedia content

The platform was created by Evan Williams and Meg Hourihan at Pyra Labs in California before being bought by Google in 2003

The sector in which Blogger operates is content marketing , in fact Blogger is known by the public as a blogging platform that allows you to publish content on the web


Blogger is developed in Python and is currently available in more than 60 languages ​​and completely free

Furthermore, being a Google platform it allows you to integrate Google AdSense for the monetization of the blog

Google AdSense which is Google’s banner advertising service

Blogger Advantages and Disadvantages

Here is the table with the advantages and disadvantages of Blogger

Simple to useBlog not owned by you
Free hostingURL structure not optimized
Free SSL certificateDifficulty in SEO strategies

Blogger vs WordPress

WordPress is one of the best known platforms for creating content, let’s see below what are the differences between WordPress and Blogger

Blogger is for those people who want to create a blog in the simplest way possible and for those people who do not aim to turn the blog into a profitable online business.

Blogger has several limits when it comes to monetization and blog performance

with blogger you will have a fully functional blog at no cost and with hosting as a gift, the disadvantage is that you do not have full possession of the contents of your site

furthermore, if you want to sell products online, the procedure is more complicated

instead WordPress is an open source content management system that allows you to create a blog and share your content online

WordPress unlike Blogger is paid in fact you will have to pay the cost of the domain name and hosting

the payment of these services gives you the complete right on your blog and on the contents that you will place on the server

on a professional level, a WordPress blog is considered much more professional than a Blogger blog

this is because most blogs run on WordPress and some of the largest blogs in the world are run by WordPress

the great advantage of WordPress over Blogger is the almost unlimited customization of your blog and the possibility of integrating WordPress plugins to increase the performance of your blog