what is blogger?
Blogger is a blogging platform owned by Google that allows the creation of a blog for sharing textual and multimedia content
The platform was created by Evan Williams and Meg Hourihan at Pyra Labs in California before being bought by Google in 2003
The sector in which Blogger operates is content marketing , in fact Blogger is known by the public as a blogging platform that allows you to publish content on the web
Blogger is developed in Python and is currently available in more than 60 languages and completely free
Furthermore, being a Google platform it allows you to integrate Google AdSense for the monetization of the blog
Google AdSense which is Google’s banner advertising service
Blogger Advantages and Disadvantages
Here is the table with the advantages and disadvantages of Blogger
| BENEFITS | DISADVANTAGES |
|---|---|
| Simple to use | Blog not owned by you |
| Free hosting | URL structure not optimized |
| Free SSL certificate | Difficulty in SEO strategies |
Blogger vs WordPress
WordPress is one of the best known platforms for creating content, let’s see below what are the differences between WordPress and Blogger
Blogger is for those people who want to create a blog in the simplest way possible and for those people who do not aim to turn the blog into a profitable online business.
Blogger has several limits when it comes to monetization and blog performance
with blogger you will have a fully functional blog at no cost and with hosting as a gift, the disadvantage is that you do not have full possession of the contents of your site
furthermore, if you want to sell products online, the procedure is more complicated
instead WordPress is an open source content management system that allows you to create a blog and share your content online
WordPress unlike Blogger is paid in fact you will have to pay the cost of the domain name and hosting
the payment of these services gives you the complete right on your blog and on the contents that you will place on the server
on a professional level, a WordPress blog is considered much more professional than a Blogger blog
this is because most blogs run on WordPress and some of the largest blogs in the world are run by WordPress
the great advantage of WordPress over Blogger is the almost unlimited customization of your blog and the possibility of integrating WordPress plugins to increase the performance of your blog
