Hi you 🙂
In this article I want to talk about SEO for blogs
SEO for blogs are all the operations that are done to optimize a blog for search engines
SEO ( search engine optimization) is the discipline that deals with optimizing web pages so that they are easily analyzed and understood by the search engine
in summary the SEO for blog is the same optimization process but towards a blog
Are you ready to learn some tricks that will change the way you do SEO ? 🙂
Let’s go !!
Why do blog SEO
SEO is important because it allows a blog to rank in the first searches of a search engine
and as we know well when a blog is positioned well in search engines it receives the highest percentage of the total visits of the keyword
these visits can turn into a lead or a customer
and having more customers is a great thing 🙂
this is the main reason why you need to do SEO for your blog
SEO also allows you to increase the speed with which Google’s crawlers analyze your site and also a good SEO allows you to optimize the speed of understanding and reading of your content by Google.
easy to understand blog content allows the algorithm to spend less analysis energy on your blog and this allows you to be positioned in the highest positions of search engine searches
in short, SEO allows you to have optimized content and optimized content to increase the SERP positioning of your blog
also remember to optimize internal links, your content must be interlinked with each other respecting a hierarchical order and relevance
SEO also means the optimization of internal links, an operation that will further help the Google algorithm to improve your position in the SERP
Why SEO is important for bloggers
SEO can bring huge benefits to bloggers
if you do the points below correctly, I can help increase visits to your blog
Here is the list of the main SEO factors :
- the contents will be better positioned in the SERP
- the contents will be positioned faster in the SERP
- the blog will receive an increase in visits
- the blog will receive an increase in authority in the niche
How To Do SEO Optimization
blogs must be optimized to perform well on the web ,
the content of a blog is the first element to optimize if you want to increase the visits of the blog
the optimization of the contents of a blog and all that is optimization on the pages of a blog is called on-page SEO optimization
SEO optimization refers to strategies to improve the performance of a blog for search engines that play on factors and aspects concerning the pages
the main factors that influence SEO are:
- Content
- research intent
- user engagement
- technical structure
- internal links
- Responsive mobile
let’s talk about SEO in content
in the contents, the first optimization that must be done concerns these aspects
- Title
- Meta description
- TAG H2, H3
- research intent
- keyword
the title is the first SEO point of search engine optimization you need to work on
the title must be engaging and must lead visitors to click to discover the information you have in your content
the title is the first thing users will see in search engines that’s why it needs to be optimized for both users and SEO
that leads users to click and must contain the keyword
in fact the keyword is one of the parts that is analyzed by the Google crawler and is used to define the theme of your content
make sure your content is consistent with the keyword
after searching for a keyword and after inserting it in the title, what the algorithm will check is that your content is consistent with your keyword
Google ‘s algorithm is very good at analyzing content
the second tip I give you for SEO is meta description optimization
What is the meta description?
the meta description is the short text usually of 160 characters that appears under the title in search results and that briefly describes the content of your article of no more than 160 characters
Meta description optimization means inserting the main keyword in the meta description of your content
SEO always has a dual objective: to attract attention and intrigue readers and to explain to the Google algorithm what information is in your content
Title H2 is the title tag of the secondary paragraphs that is used in articles to deepen the main keyword of your blog
optimizing h2 titles means using keywords that are relevant to the main keyword as h2 titles,
keywords that complete the topic or keywords that are part of the same theme as your content
SEO is also about optimizing h2 titles
and if a paragraph h2 of yours accurately answers a question from a user
Google has the ability to place only that piece of blog post in the search engine
another extremely important point is to understand Google ‘s user search intent
What is search intent?
Research intent means answering in a specific, precise way and with the best answer to readers’ questions
I’ll give you a very simple example.
if a user searches for a search engine : “how to make strawberry pie”
expects to find a guide that explains step by step how to make the cake
with possibly pictures or videos
while if another user searches for “bill Y” it is probably a person who intends to read legal texts, therefore full of definitions and references to articles
this is what it means to analyze the research intentions
SEO is about analyzing and creating content that is optimized for the search engine and that responds precisely to users’ questions
the off-page SEO optimization of a blog , on the other hand, treats everything that is not visible on a blog page
with off-page SEO optimization we mean the set of strategies that allow you to improve the position of a blog on SERP search engines
SEO also takes care of the operations that can only be done outside your blog to increase authority in the niche of competence
SEO optimization allows Google to have an excellent overview of how users and the market perceive a blog
usually the best blogs of the different niches are the ones that receive the most links, the best blogs are the ones that receive the most shares and are the ones that are most talked about online
the main factor of off-page SEO is link building
link building means building external links pointing to our website
the links pointing to our site are called back links and are crucial in SEO
another way to improve off-page SEO is to guest-post
guest-posts allow you to receive links from other blogs , an activity that signals to Google the relevance of your content on the web
guest posting means building relationships with other bloggers in your industry,
so don’t neglect relationships on your blogging journey, they will help your blog grow faster
