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How to Structure a Blog Website

Hi You! 🙂

In this article I will explain another of the fundamental points for creating a blog , often underestimated or even overlooked but which helps to increase the indexing speed of the articles and therefore the growth of the blog .

I’m talking about how to structure a blog website, if you don’t know what I’m talking about continue reading you will find some really interesting things 🙂

The structure to prefer when creating a blog is the Silo architecture. The Silo structure allows the best positioning of the resources of your blog and also facilitates the crawling of your content by Google

The structure of your blog is one of those main factors that influences the ranking of your blog on Google

the better your structure the better the positioning of resources on your site, we can say that the architecture of the blog is the skeleton or graphic representation of your content

an excellent structure facilitates the work of the crawler , that is the Google bot that deals with the indexing of contents and their positioning

a good architecture also helps to distribute the link equity of each of the pages, 

what is link equity?

link equity is the intrinsic value of each of the pages that make up your blog , the greater the value of your page and the greater the value of the link equity it will have

the homepage is usually for Google the page with the most value of your blog and therefore with the greatest Link equity

a good blog structure improves the navigation of your site and increases the user experience and improves the anchor text of the links on a page

below you will find 4 of the best performing structures to improve the performance of your blog :


Traditional Structure 

Traditional architecture places the homepage at the center of your visibility strategy, 

The user path in this case is: 

  • They arrive on the homepage
  • start browsing the categories
  • find the articles 
  • they end up on the products

It is called traditional structure because it is the one that is found more in traditional blogs where the homepage is a bit like the showcase of the blog

often in these cases the articles are not SEO optimized

Disadvantages: Your homepage becomes your blog ‘s showcase and therefore most of the inbound links will go to your homepage and not your content

Reverse Structure

The inverse architecture, on the other hand, provides for the centrality of your articles, your users arrive for most of the cases on your blogs and only then arrive at your homepage

The articles in this case are optimized and the link equity is transferred optimally

Disadvantages : The reverse structure needs a lot of backlinks to grow in authority

Advantages : The inverse structure allows for the optimal transfer of link equity

Silo structure

The Silo architecture allows you to quickly increase the relevance and authority of a blog on a given topic

do you know a silo? yes, the pits were used to preserve the grain

the link equity is transferred effectively just like in the reverse structure but unlike the latter in this case the authority of the blog grows much faster

Because Google is able to understand more easily what the blog is about

Advantage : the Silo structure transfers much more authority to your blog

the structure of a blog

Cross-Linking Silo Structure

The Cross-linking Silo architecture provides not only a classic silo architecture, but also an interlink between the articles of the particular blog

This technique is extremely powerful and increases the authority of the site on a given topic as well as the global growth of the site in a very short time.

Advantage : Cross-link silo structure is the best possible structure

Disadvantage : the Cross-link silo structure is more advanced and therefore more complex to implement

Other tips to improve your blog structure :

  • Link from your homepage to the most important articles of your blog : the homepage as I told you is the most important and most authoritarian page of your blog for Google,

Linking to important articles directly from your homepage allows these articles to enjoy homepage authority

so favor the pages that convert the most, pages where you have affiliate links, pages with more traffic and pages where you collect email addresses …

In the eyes of Google if a page is linked to your homepage then it is definitely an important page

Tips: the most important articles must be one click from the homepage! While in the entirety of your articles you must not exceed 6 clicks from the homepage

which means that the farthest article you need to have from the homepage must not be more than 6 clicks away

  • Use the DeepLinking technique : The Deeplinking technique (or the inverse pyramid technique) is simply the fact of starting from the most common and generic resource possible (of a given topic) up to the most specific one and interlink everything together

in this way Google will see that for a certain type of topic your blog has a multitude of articles and this will make you authoritative in its eyes

  • Optimize the Crawling Budget : The crawling budget is the budget that Google makes available to crawl blogs

one way to improve this budget is not to index pages that don’t need to be indexed

for example: the privacy policy, the payment page, the contact page, etc.

Google will not waste time indexing these pages that do not bring you any value and therefore the most important pages will be treated sooner and in a shorter time 


I hope this article was helpful to you

Write me in the comments what the structure of your blog is and why you use that type of structure 🙂

See you soon

your friend Jean