There are a mountain of sites and social networks in the internet universe
some more popular and some less
in this article I want to talk to you about one of those social networks that are not very well known but with enormous potential:
Today I’m talking to you about how to make money on Pinterest
a very visual social network intended for a certain type of profile
a very niche social network that has been experiencing significant growth in the last period
if you are on this page surely you already know it or have heard of it
I will introduce you in this article, in the simplest and most concise way possible, how it is possible to make money with Pinterest
What is Pinterest?
Pinterest is a social network created in 2010 by three Americans (Ben Silbermann, Paul Sciarra et Evan Sharp)
considered to date as the reference social network for sharing images
While other social networks like Facebook and Twitter focus on personal sharing and status updates,
Pinterest is all about collecting and sharing things that are online .
Try to think of Pinterest as a kind of digital bulletin board or album to collect the things you find on the web.
For example, let’s say you enjoy using the internet to discover new movies to watch.
Whenever you find a movie poster you like, you can save the image to a whiteboard.
When you click on the saved image, you will be reconnected to the original website, turning your board into a collection of visual bookmarks .
Pinterest doesn’t just create your boards, it also allows you to follow pins created by your friends and other users.
So every time you browse the site, you can easily save the new pins you discover.
The social network is, in a nutshell, like a virtual bulletin or a cork bulletin board that allows users to find and edit images and videos.
Unlike other photo-sharing sites, the emphasis here is on discovering and curating other people’s content , not storing your own.
Pinterest allows you to use visual assets such as photos or infographics to collect ” likes ” and ” repins “,
the equivalent of sharing or retweeting, instead of integrating web pages, blog posts or other text-based media.
You can easily post images from other websites to your account using the “Pin it” button on the taskbar,
or you can simply browse the platform to discover new things, like or repink content that others have already posted.
This visual aspect of the site is one of the reasons it has captured the interest of so many companies, from retailers to photographers and designers, who use it as a portfolio or catalog of products.
How To Make Money on Pinterest
Like any social network, even with Pinterest you can earn and today we will tell you how.
Fortunately for everyone and for you, the ways to do this are different:
1) Create an audience and sell them products : to get someone to buy you, you need to show them trust and competence.
How do you demonstrate your skills?
talking and showing your knowledge of a certain product.
I’ll explain with an example: to make money on Pinterest you need to target a target audience and sell them a certain product .
Do you want to sell food supplements and yoga tools?
Choose a target audience , i.e. all those people who want to be fit and attractive, bring this type of follower to your boards and create content that is suitable for them.
If you don’t know what to sell, don’t worry, once you manage to gain a few thousand followers, websites will contact you (or you can) and you will become a real influencer.
Any other tips? Read on! 🙂
2) Bringing visitors to your blog : opening a blog is certainly the method that has the highest earning potential of all.
Over the years, Pinterest has grown into a huge platform that allows bloggers to reach millions of people on the internet every year.
The social network, in fact, also works as a search engine , but is based on images rather than text. This is why bloggers have chosen the website several times.
Earning something is very simple: all you have to do is start a blog on a specific topic (if you already have one it’s better because you have the content ready),
create content, publish it and monetize it with ads and affiliate products and, finally, publish the Pin on Pinterest and drive the traffic of your followers on the blog.
When a user searches for something that matches your post, they will be able to see your Pin which will redirect them to your website.
How to Sell Products With Pinterest
If you own an online store, you can use Pinterest in the same way that bloggers do.
But Jean why should I care about Pinterest? they are already on other Social Networks
Right! this is a great question!
I’ll answer you immediately thanks to some data:
1) 90% of users say Pinterest helps them decide what to buy
2) 78% of Pinterest users say it is extremely useful to see content from brands and brands on Pinterest
3) 66% buy something after seeing it on Pinterest
4) Pinterest brings 33% more traffic to e-commerce than Facebook and its competitors
as you too have understood from these data, users who turn to Pinterest are extremely active and ready to buy
the perfect clientele for every E-commerce 🙂
Like Mark Zuckerberg ‘s social network , you can also sponsor your ads on Pinterest .
Sponsoring your ads on Pinterest is much easier than other Social Networks (like Facebook :))
after publication, your ad can be found in two ways: through a classic search or through a keyword search
keywords that you will have to wisely and strategically place in the preparation of your ad
How To Make Money on Pinterest Without Blog
Jean do I have to have a blog to make money on Pinterest?
I’ll give you the good news 🙂
You don’t have to have a blog to make money on Pinterest
Pinterest also allows you to make money without blogging!
Another way to make money on Pinterest is thanks to E-commerce
at the moment it is not possible to sell directly from the platform , however, there are no other methods to transform yours into sales
If you have an E-commerce through Shopify or Etsy you can bring traffic to your site and earn
Pinterest is a great tool for E-commerce owners
If you have an E-commerce you must absolutely use Pinterest
Create Pins to promote your products, make your E-commerce known, use keyword research strategies
and increase your sales !!!
Another way to make money without using a blog is by affiliation
With a view to monetizing your Pinterest account, affiliation is a method not to be overlooked
affiliation is a great way to make money with Pinterest and more …
every time someone buys a product from your pin you get a commission on the sale
when you have a good following things start to get interesting ,
your pins begin to be shared more and more and this increases the chance that the products or services you promote are purchased by your visitors
the main advantage of this method is that once you have created your affiliate pin and once you have published it
this will turn on the social network automatically without you having to deal with promoting it anymore
Here we are at the conclusion of this article on how to make money with Pinterest
we have seen how to make money by creating an audience,
we have seen how it is the best platform for E-commerce owners
And finally we have seen how it is also possible to make money with Pinterest without owning a blog
if you know me you will know how much I believe in this social network and to confirm this belief of mine are the latest data released by the platform
in the course of 2019 in the United States Pinterest gained 88 million new active users !!
another figure that confirms the growth trend is that in the fourth quarter of 2020 Pinterest earned 706 million dollars or an increase of 76% from the previous year
you understood well!! 76% don’t add anything else !! 🙂
I hope it helped you to get an overview on Pinterest, leave me your comment below and your impressions on this Social to keep an eye on
your friend Jean