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Affiliate Marketing: What It Is and How It Works [2023]

Hi You! 🙂

Many bloggers get scared and flee when it comes to affiliate marketing

many see it as too difficult , others believe it is just a waste of time

and still others believe that doing affiliate marketing can scare their readers away

With affiliate marketing any person , with a good blog and good strategies and without millions of views can earn a decent amount of money.

What is affiliate marketing ? 

Affiliate marketing is a form of online marketing in which affiliates (websites or blogs that advertise the products or services of other companies) receive a commission for each visitor or customer who is directed to the companies’ sites via their links.

Affiliate marketing , also known in Italy as affiliation, is a commercial agreement in the marketing sector between an advertiser and an affiliate. A third entity may act between the Affiliate and the Advertiser, the Affiliate Platform.

advertiser rewards the affiliate for each customer who arrived through the affiliate or for each sale resulting from the work of the affiliate

there is also the professional figure of the affiliate marketing manager

The affiliate marketing manager is the person in charge of a company’s affiliate program. Their job is to find and negotiate with publishers (such as blogs, websites, YouTube channels, etc.) who are willing to promote the company’s products or services. In addition, they monitor the performance of the affiliate program and ensure that everything is running smoothly.

affiliate marketing can be done in parallel with other internet marketing activities , for example search engine optimization (SEO), search engine marketing (SEM), email marketing and content marketing

The affiliate’s job is to bring visitors to the site, app or in some cases to the advertiser’s shop, 

the channels available to bring traffic are decided by the affiliate and the ultimate goal of affiliate marketing is to make the end user perform an action (called conversion)

the definition of conversion changes depending on what the goal of the marketing campaign is

a conversion can be a customer click, a sale, a newsletter subscription, a download id a file

the affiliate earns based on the conversions generated and the price is defined CPA (cost per Action) or CPO (Cost per Order)

The best affiliate programs to start doing affiliate marketing are:

  • Amazon Associate
  • Clickbank
  • EBay Affiliate Program
  • ShareASale
  • Awin Affiliate Network
  • Udemy Affiliate Program

How do you become an affiliate marketer ?

To become Affiliate Marketing you must study marketing , advertising, corporate communication. There are online courses that issue certificates of value in the digital market while the academic path has the most sought after profiles

Why Start Affiliate Marketing

Affiliate_marketing_cos e

affiliation is a really good solution that allows you to make money online

thanks to the creation of content in the form of posts, articles, reviews that allow you to earn from the moment you publish until … Always …

All this requiring minimal maintenance work every now and then

albeit with very little maintenance work, I cannot say that affiliation is a passive earning method

this is because you have to build an audience, you have to publish content consistently and you have to earn the trust of your readers

activities that require time and energy

but despite this clarification, the affiliation remains an excellent earning strategy for your blog

Requires Less Work

Affiliate is not that easy!

There are tools and strategies you need to learn to be successful in this world 

but if we compare the affiliate to the creation of your product


I can confidently tell you that affiliate marketing takes a lot less effort and less time

think about it for a moment.

with affiliate marketing you don’t have to create the product , you don’t have to manage shipments, you don’t have to manage cancellations and you don’t have to manage customers …

you have all the benefits of selling a product: that is , the economic gain

without having all the disadvantages that come with it

obviously you will have to strive at first to build your audience , but once you have a good number of readers

you will enjoy all the benefits of this amazing earning method

It is cheap

Affiliate marketing costs you absolutely nothing!

eh already you will not need to invest even a cent

this is undoubtedly one of the reasons why it is one of my favorite online earning methods accessible to all

you don’t have to create any product and therefore you don’t have to invest in creating anything

you don’t even need a blog as you can start promoting products directly on your social channels (Facebook, Instagram, Twitter, Pinterest …)


I strongly advise you to create a blog and this for two reasons:

  1. It is not expensive to have a site
  2. With a blog you can make the most of the affiliate potential and earn twice as much 

You Are Paid To Promote Products You Believe In

I am absolutely certain that you have a pretty long list of products that you like

would you like to get paid to promote one of your favorite products?

Of course yes!

Here this is just what happens with affiliate marketing, you get paid to promote your favorite products

and believe me that talking about something you believe in makes you much more convincing and persuasive in the eyes of readers

you already know everything there is to know about the product and your enthusiasm makes selling easier

if the product you advertise has helped you then it will help others in the same position as you

and people will appreciate your honest review

There are so many ways to promote products

There are an infinity of products, services, companies to promote

if you think there is a lot of competition now …

You are wrong!

there is room for everyone!

The products you can promote to your readers can be:

  • Smartphone application
  • Software
  • Digital products (online courses, ebooks, etc …)
  • Amazon products
  • Travel booking sites
  • Clothes
  • Home decorations
  • Handmade objects
  • Sports equipment
  • Etc ..

As you can see, you can promote practically anything …

ATTENTION : affiliate marketing will not make you rich overnight

To earn a lot and consistently you will have to commit to building an audience that trusts you and listens to what you have to say

and to do this you need a method 

method i will teach you don’t worry 🙂

and once you have created an audience of readers interested in your content

you just need to propose your products and you will see how your fans will rush to buy from you

You Can Work From Anywhere

One of the pillars of Freenancer is the freedom of place

or the ability to be able to move from one place to another without being bound by a job

affiliate marketing fully embraces this principle of ours because one of its greatest benefits is the fact that you can do it anywhere

if you have a good audience (passionate followers)

a computer and an internet connection you have everything you need to earn your freedom

How Affiliate Marketing Works

Affiliate_marketing_how_ it works

Affiliates post text links, banners or other advertisements on their website or blog. When a site visitor clicks on one of these links, they are redirected to the affiliate company’s site. If the visitor takes an action (such as making a purchase or signing up for a service), the affiliate receives a commission.

the procedure is very simple 

to receive affiliate commissions you need to perform 3 steps:

  • create the website or blog
  • create content
  • insert links

the links to be included in your content are those that you will find in the various affiliate programs and that will allow you to track the users who have been converted through your work

the affiliate’s job is to present the products to the right audience and educate customers about the benefits of the different products they are affiliated with

the more the affiliate is able to demonstrate its authority in the market, the easier it will be to convince customers to carry out conversion actions

obviously to do affiliate marketing you need to know which companies are using this type of marketing strategy

most companies clearly display participation in affiliate programs on their websites 

therefore the best way to understand if a company participates in an affiliate program is to visit their website 

alternatively to find companies that have affiliate programs you can rely on affiliate networks 

what is an affiliate network?

An affiliate network is a company that manages affiliate programs for other companies. Affiliate networks connect companies that want to affiliate with publishers (such as blogs, websites, YouTube channels, etc.) who are willing to promote their products or services.

one of the most famous affiliate networks is Awin

Here is the list of brands participating in the Awin affiliate network program:

  • The print
  • Carrefour
  • Disney
  • Geox
  • Acer
  • Genialloyd
  • Fastweb
  • Sephora
  • Telecom Italy
  • Vodafone
  • Journal
  • Sorgenia
  • Zurich
  • Very shirt
  • Foodspring
  • Unieuro
  • Gas
  • Bennet
  • Michael Kors 
  • Pupa

once registered in the registration network you will have many products to choose from for affiliate marketing

How much can you earn with affiliations?

here is the table of how much you can earn with affiliations

affiliate levelDaily income
Affiliated Apprentice$0
Beginner Affiliate$0 – 300
Intermediate Affiliate$300 – 3000
Advanced Affiliateover $3000

How much does Amazon affiliate pay ?

Amazon ‘s affiliate program pays a 4-10% commission on products sold through affiliate links.

How to make money with affiliations?

to earn money with affiliations you have to follow the following steps:

  • open a website or blog
  • look for a profitable niche
  • sign up for an affiliate program
  • do marketing campaigns

Affiliate Marketing Getting Started

for bloggers , influencers and for all people who have a good number of followers online,

Affiliate marketing is a great way to earn money online by doing reviews and mentioning the products they have and use.

earnings from affiliates are excellent and recurring,

just think that with only one content

which can be an article, a post on social media, a video etc … You can create automatic entries that can last you years

and which only requires a few hours of maintenance and updating every month

And that’s what I love about affiliation 🙂

when it comes to affiliate marketing , there are a few steps you need to know to get started.

Here are the most important points:

  1. Find an affiliate product or service to promote that relates to your brand
  2. Sign up for their affiliate service
  3. Insert your affiliate link on your blog or on your social networks
  4. Drive traffic to your affiliate link and convert
  5. you receive commission for every conversion you make

How Affiliate Links Work

Affiliate links work like this :

when someone clicks on the link you received from the affiliate program

which is usually a specific URL or a coupon code that tracks the traffic you send to the affiliate program),

or performs a certain action defined by the affiliate program

(inserting the email, responding to the survey, filling out a form …)

you receive a commission that can vary from 5 to 50% of the product price

The commission is credited to you on Paypal or on other payment methods you have chosen with the affiliate program

when a person clicks on your link, a cookie is saved to register their purchase through your link

in the cookie , information such as the identity of the affiliate, the customer’s IP address , the date when they clicked on your link, and other data are recorded.

this allows the affiliate program to track and recognize where the clicks and conversions came from

a conversion can also be tracked via a special coupon given to you by the affiliate program.

for example, my site is FREENANCER and therefore for affiliate programs

I use for my readers some coupons with the code FREENANCER30OFF or something like that.

this way the affiliate program knows exactly where the customers are coming from

What is a Conversion?

The action that leads to a conversion depends on the affiliate program,

but usually a conversion is when your reader buys something through your affiliate link ,

or when he subscribes to a platform, or when he gives his email address

YES exactly you got it right !!

this means there doesn’t have to be a sale!

This is very important ! often a reader does not have to buy anything,

often he only has to register on the platform or fill out a form where he enters his data to allow you to receive a commission.

Great right? 🙂

it all depends on the affiliate program,

And as you will have understood, it is much easier to receive a commission for a subscription to a platform than for the sale of a product

there are mainly 3 ways to get paid through affiliation:

  1. Percentage payment on the sale price
  2. Payment on a fixed basis
  3. Payment per person

Percentage Payment On The Sale Price

with this method , if a person buys a product through your affiliate link, you receive a percentage of the cost of the sale.

so if the product costs 100 euros and you receive 25% for each sale, your commission will be 25 euros

the percentages are variable and can range from 1% to 50%

Fixed Payment

With this method you are paid on a fixed basis,

this means that you will make money every time a person buys something through your link.

and the income will always remain the same regardless of how much the reader has spent

Payment Per Person

also called payment per prospect

in this case you will be paid a certain commission for each person you can bring to the company.

a lead can be considered as someone who gives the company their email , or who signs up on the platform and creates an account etc …

if you can get good traffic to the company you work with,

pay per lead is absolutely the best way to make a lot of money through affiliate marketing ,

the only negative point is that the fees are usually lower than the two methods mentioned above

How Long Is An Affiliate Code Tracked

here too it depends on the affiliate programs.

in some affiliate programs the code is tracked for years after your reader has passed through your affiliate link (so-called lifetime cookies)

while in other affiliate programs the maximum time is 30 days

as you can guess a long tracking period is better because it increases the likelihood of receiving commissions

in fact often customers do not buy immediately after seeing the product but wait hours or even days before making the purchase

Affiliate marketing compensation arrangements

affiliate marketing is also referred to as “performance marketing ” in reference to how salespeople were compensated 

Eighty percent of affiliate programs use revenue sharing or pay per sale (PPS) as a compensation method 

Revenue sharing is a payment method in which the seller of a product or service pays a percentage of the sales generated to the partners who helped generate them. 

while pay per sale is a payment model in which the seller of a product or service pays a commission to the partner who generated the sale.

Pay-per-sale is usually used by companies that sell online services, such as e-commerce websites and social media platforms , to allow partners to share the revenues generated by the sales of products and services just like revenue sharing

19% use the cost per action (CPA) mode 

Cost per action (CPA) is a payment model where the seller of a product or service pays a commission to the partner who generated the action, such as a sale or registration. 

and the remaining 1% uses the Cost per click (CPC) or cost per thousand (CPM) mode

Cost per click (CPC) is a payment model in which the seller of a product or service pays a commission to the partner who generated the click on a link to the product or service. 

while The cost per thousand (CPM) is a payment model in which the seller of a product or service pays a commission to the partner who has generated a thousand impressions of an ad on the product or service. 

Affiliate marketing FAQ

What are the benefits of affiliate marketing? 

The main benefits of affiliate marketing are that it is an efficient and convenient way to advertise the products and services of other companies, and that it allows affiliates to earn commissions on purchases made by users who refer to the companies’ sites.

What are the best affiliate marketing programs for bloggers? 

The best affiliate marketing programs for bloggers include Amazon Associates, ClickBank, Commission Junction, ShareASale, and Rakuten Marketing .

How to choose the best affiliate programs for your website? 

Some factors to consider when choosing an affiliate program for your website include the reputation of the company, the commission offered, the type of products or services they offer, and the level of support provided to affiliates.

What are the best affiliate programs for ecommerce? 

The best affiliate programs for ecommerce include Amazon Associates, Commission Junction, ShareASale, Rakuten Marketing , and AvantLink.

What are the best affiliate programs for businesses? 

The best affiliate programs for ecommerce include Amazon Associates, Commission Junction, ShareASale, Rakuten Marketing , and AvantLink.

What are the best affiliate programs for products? 

The best affiliate programs for ecommerce include Amazon Associates, 

Commission Junction, ShareASale, Rakuten Marketing and AvantLink.

What are the best affiliate programs for services?

The best affiliate programs for ecommerce include Amazon Associates, Commission Junction, ShareASale, Rakuten Marketing , and AvantLink.


I hope this introduction to the world of affiliation was useful and easy to understand,

let me know below in the comments if you use affiliation to make money online and how do you find yourself

your friend Jean