Hi You 🙂
In this article, I’ll tell you about SEO and how to do SEO for beginners
SEO (search engine optimization) is the set of techniques and strategies that allow you to increase the visibility of a web page in search engines
The work of the Blogger has changed. I believe that nowadays you can’t be a blogger without knowing SEO
ranking on Google is something too important to overlook
and therefore understanding what Google expects from our blog and following the updates of its algorithm is a task that must be carried out
How is SEO done ?
In general, to do SEO you must follow the following steps:
- Install an SSL Certificate
- Improve Site Speed and Mobile Compatibility
- Improve the navigation of your site
- Enter a Keyword in the title, meta description and URL
- Write unique, structured and in-depth content
- Insert internal links and earn Backlinks
1.Install the SSL certificate
The SSL certificate is an Electronic document able to certify the correspondence between a private key (used for encrypted communications) is a natural person or an organization
This certificate is issued by a certificate authority (CA) and is used to demonstrate that the communication between server and browser is a secure and encrypted communication.
the SSL certificate has become a factor in the positioning of blogs in search engines for Google over
which results in the exclusion of unsecured web pages
In fact, you will never see an uncertified page be in the top positions on Google
2.Improve Site Speed and Mobile Compatibility
The speed of your website is a ranking factor for Google,
site speed is the loading time of all elements of a page on your site
factors like file size, image compression, and hosting can all affect the speed of your site
so make sure you have a site that loads at a great speed:
an easy way to check the speed of your site is with a Google tool: Pagespeed insights
that calculates the performance of your site with the same metrics that Google uses
This is the result of my blog:
not bad right?
Siteground allows me to get to these results, to learn more I recommend reading these articles:
make sure you have an acceptable loading result for Google for both the desktop version of your site and the mobile version
another factor to consider is the compatibility of your site with mobile devices
In fact, Google has revealed that it uses the mobile version of websites to index your site and to subsequently position it in search engines.
since 2018 update Google reveals it uses phone URLs to index content,
which can be problematic if your desktop website URL is different from your mobile website URL
in other words, make sure that the mobile version of your site is working well and that the URL is the same as the desktop version (usually new sites already take this factor into account)
3. Improve the user experience on your site
user experience has a considerable impact on SEO , the latest updates of the Google algorithm have shown us that Google is putting more and more attention and focus on the user experience
and this seems to me a normal and perhaps trivial thing, the user experience must be your priority
do not do it just because it is one of Google’s ranking factors, remember that you have a reputation online whether it is aware of it or not, always make sure that users have a nice experience when they visit your blog
data shows that 38% of users leave a web page if the content is not attractive and if there is a poor user experience
the main factors affecting the user experience are:
1. The structure of the site : a wrong or unorganized structure of your site favors the escape of your readers
the structure that I recommend is the structure in Silo, if you are interested in learning I wrote a nice article on this: How to structure a blog
the silo structure not only favors the user experience and makes it easier and more intuitive to navigate on your site but also has a great impact on your SEO
in fact websites with a silo structure have the characteristic of growing faster in authority than websites with the classic structure and those without structure
2.the security of your site : the security of your site obviously contributes to a better user experience, no reader wants to find a virus on their computer after being on your blog
and the safety of surfers is one of Google’s number one priorities
in fact, since 2017 Google has announced that web browsers (Google, Firefox, Safari …) will begin to report websites that do not have the HTTPS protocol with a red open chain and with the word “not secure”
3. banner ads : advertisements, especially invasive ones, contribute to a bad user experience
Google does not consider them with ranking factors for now which means that having advertising on the site does not affect your position in search engines.
but too many ads ruin the user experience and this somehow impacts the reader
(no one likes advertising)
my advice is to leave advertisements on your blog (because this allows you to pay for your work) but to pick up the ads that appear
so avoid pop-ups and videos that start by themselves (annoying)
look for ads that are consistent with your website and that don’t catch the eye too much
and leave for example the banners on the lower part of the site that do not cause any discomfort
4.Insert a Keyword in the title, meta description and URL
Enter keywords in strategic places while writing your article
the keywords are used by Google’s artificial intelligence to be able to understand what your article is about and to be able to later position it in the search results in front of people looking for that particular topic
obviously the Keyword search choice plays an important role in this process, a bad keyword search will not give you an advantage in terms of SEO
keywords are basically a help and guidance for the search engine ( Jarvis AI works more or less the same way)
the keyword must absolutely be present in the title of your article, in the meta description, in the URL and in the first paragraph of your article
one thing I want to add is: Forget the keyword density
The keyword density no longer exists !!
do not believe those who tell you otherwise, the keyword density is a concept that once existed and which consisted of repeating the keyword every X words,
I was useful once when Google’s artificial intelligence “was dumbest”, now it no longer needs you to constantly repeat the keyword
Now he can understand very very well what your article is about
5. Write unique, structured and lengthy content
the quality of your blog is something very important and that makes a difference in the Google ranking
this is also something simple and trivial because the quality of the blog must be something primary for you
factors such as the length of your articles, the structure and the uniqueness of the contents are elements that are taken into consideration by Google for the positioning of your site in its search engines
and also in 2022: “content is still the king”
your content must provide valuable information to your readers,
valuable content leads your readers to spend more time on your site and lower your site’s bounce rate. All good things in terms of SEO
Google uses all of these parameters to determine if your content is useful and if it is liked by readers
A very important thing you need to remember that can help you with content is this:
Google always offers its users the best answer to a given question.
ALWAYS BE THE BEST ANSWER
6. Insert Internal Links and Earn Backlinks
For internal links All the links that from a page of your site lead to another page of your site are turned over
they are useful for projectors to find related topics or insights
and are used by Google to navigate your site
Remember to put internal links whenever you have articles that can fit together (in-depth articles, related articles, reviews, tutorials, etc.)
these allow your blog to grow in authority
backlinks continues to be one of the most important pieces for SEO
they are the links your blog receives from other websites
Google uses backlinks as a measure to evaluate the value of a web page
Your web page or blog has a higher value if the more backlinks it has
Backlinks were the basis of Google’s original algorithm and although there have been thousands of updates it remains a key positioning factor
