In this article we will talk about how to become a blogger
first of all who is a blogger ?
the blogger is a person who owns and runs a blog .
This blog shares his knowledge and opinions and experiences on a topic or market niche for his readers
whether you are a food blogger , a fashion blogger or a travel blogger the rules to follow are the same
bloggers are very varied and have different goals with their blog , there are those who publish as a hobby and there is here publish to make money online and become independent
but they have a common factor which is that they want to occupy an online space and make money online through their content using digital marketing strategies with the aim of promoting and selling products and services
What Does a Blogger Do?
the main activity of a blogger is to regularly publish articles on the blog ,
the published contents can be of different kinds from textual contents to multimedia contents
these contents aim to create an audience around the main theme of the blog
The benefits of being a blogger include the ability to earn money, the ability to work from anywhere, and the ability to be creative.
How to become a blogger
to become a blogger you have to follow the following steps:
- Choose the market niche
- Choose the domain name
- Purchase hosting
- Install WordPress
- Choose the Theme
- Download the Plugins
- Write blog articles
- Monetize the blog
Choose the market niche
the market niche is the sector in which your blog will operate
a market niche is defined as the part of the market that the competition has not yet reached or that is partially occupied but in a way that does not respond satisfactorily to market demand
to choose the blog niche you have to consider several factors
the main factors to consider per blog niche are:
- the size of the market
- market demand
- the objectives
Choose the domain name
The blog domain name is the web address that users can use to visit the blog
for example, the domain name of this blog is: Freenancer.com
The blog domain name should be chosen based on the market niche you are an expert in or passionate about.
but you can also choose a personal or invented domain name
in general, the characteristics of an effective domain name are:
- it must be short
- easy to remember
- easy to write
Hosting is a service that allows you to have an online space where you can publish your blog online
There are several hosting companies that offer different levels of service, so it’s important to choose the one that best suits your needs
When choosing hosting, it is important to consider the size of your blog and the number of visitors you expect to receive
In addition, it is important to check if the hosting offers the necessary support for publishing your blog and fast and easily accessible technical assistance
WordPress is free and open source blogging software
WordPress is the world’s most popular website and blogging software and can be used to create any type of blog , from personal blogs, business blogs to professional blogs
WordPress can be installed in different ways, depending on the hosting provider you are using.
the best hosting to install WordPress are: Siteground, Serverplan and Cloudways
Most hosting providers offer an option to install WordPress automatically, while other providers require you to manually download and install WordPress
also Blogger allows you to create blogs , the platform allows you to create personal blogs and professional blogs
Choose the theme
The theme of a blog is the design or appearance of the blog .
WordPress themes are available on websites like Templatemonster and are categorized, such as personal blog themes , business blog themes , travel blog themes, cooking blog themes, photography blog themes and many more.
the theme of a blog is chosen based on the market niche in which you want to create the content in order to be consistent with the topic of the blog
The best WordPress themes vary based on blogger preferences and market niche.
However, some popular WordPress themes include the Enfold, Avada, Genesis, and Divi themes.
Download the Plugins
Plugins are software that can be installed on a WordPress blog to extend the functionality of the blog
These software are constantly updated because they can be created by everyone as WordPress is open source
There are several plugins available for different purposes, such as creating photo galleries, calculating product prices, creating contact forms and many more
The best WordPress plugins vary according to the needs of the blogger .
However, some popular WordPress plugins include Gravity Forms, Yoast SEO , Rank Math, WPBakery Page Builder, and Jetpack plugins.
Write blog articles
articles are the most important part of your blog
Blog articles should be written in a clear, concise and easy-to-read manner as well as the fact that blog articles should be rich in content and quality.
as a general rule, quality articles have quality images inside
Images can make blog articles more interesting and easier to read and can help illustrate the concepts discussed in the article and make it easier to understand.
once the writing of the article is finished, the blogger must know how to promote the articles
The best way to promote a blog post is to use social media, such as Facebook, Twitter, Instagram and Pinterest.
Monetize the blog
monetize the blog officially makes you a blogger
there are several ways to monetize a blog
The best way to monetize a blog and also the easiest way to monetize a blog is to use advertising.
There are several advertising programs available, such as Google AdSense, Mediavine, Ezoic, Media.net and Infolinks
most bloggers earn from advertising but to earn a lot of money with this method of earning you have to have many visits to your blog
you can earn money by selling products and services on your blog
for more information I recommend reading this article: Earning with a blog
What to study to become a blogger?
There is no specific course of study to become a successful blogger
However, some subjects that can be helpful include writing, communication, marketing, time management, and productivity
knowledge of the Italian language is essential for starting a career as a blogger
to become a blogger you have to study:
- Content marketing
- Digital marketing
SEO is search engine optimization and it is one of the topics you need to study to become a blogger
SEO allows you to optimize your blog to increase your visibility in search engines
in fact, an optimized blog easily ranks on the first page of search results (SERP)
copywriting is the art of persuasive writing
an activity widely used in the world of advertising and marketing that allows you to use a much more effective communication
Blog texts should be clear, concise, and easy to read.
Content marketing is a marketing method that is based on the creation and distribution of valuable content on a certain niche
Content marketing allows you to create and distribute content that is useful to your blog readers
with the aim of creating an audience around that niche and around your blog
content marketing allows the blogger to create relationships with the audience and to be perceived as the expert by his readers and this facilitates conversions and sales of products and services
Blog content must be interesting, useful and quality as well as be optimized for search engines to increase blog traffic
internet marketing refers to advertising and promotion activities on the web
internet marketing includes several categories within: Email marketing, social media marketing, search marketing, display advertising and SEO
knowledge of internet marketing allows you to promote your blog on these content distribution channels as well as allowing you to create and manage marketing campaigns useful to increase online visibility
Tips for becoming a blogger
To become a successful blogger , it is important to find a niche that you are an expert in or passionate about.
passion is an important factor in becoming a blogger , the path of a blogger is very long and in the long run it can be tiring
being passionate about your niche will allow you to find the energy and persevere until success
Furthermore, it is important to update your blog regularly with original and quality content
so stay up to date on developments in your niche
you need to be aware of the news, new players and new technologies developing in your niche
Finally, you need to promote your blog on social media and other online channels to increase traffic
Internet marketing knowledge will be useful for your marketing campaigns on social media and other content sharing channels
Skills to become a blogger
Being a successful blogger requires several skills , including the ability to write effectively, create compelling content and create a blog and its promotion.
writing is the main skill for a blogger , writing correctly without errors and with impeccable grammar is the basis for a blogger
moreover with the competence of writing also the competence of copywriting must be learned
becoming a good copywriter will allow you to take a step forward in your path as a blogger , being able to communicate effectively is essential online
another fundamental skill for a blogger is SEO (search engine optimization)
SEO will allow you to create your content in the best possible way and following a logic that in the long term will make your blog authoritarian and credible for the search engine